Continued weak profitability despite improved outlook for demand and room rates.<\/p>\n\n\n\n
The hotel key indicators in Sweden improved significantly in the fourth quarter of 2025 compared with the same quarter in 2024. ADR and total room revenue increased by 3.3 percent and 8.5 percent respectively, while the number of rooms sold rose by 5.0 percent. The occupancy rate increased by 1.1 percentage points.<\/p>\n\n\n\n
The hotel companies\u2019 expectations for demand over the coming 6 months and for room rates over the coming 3 months strengthened significantly during the fourth quarter. The demand expectations reached their highest level since the fourth quarter of 2021. However, profitability remains a challenge for hotel companies during the fourth quarter. A similar development is observed among the companies in the service sector with increased optimism regarding future demand while profitability remains a challenge. Staff shortages among both hotel and service companies continue to be low, and most companies surveyed expect their number of employees to remain unchanged over the next three months. Continued weak profitability despite improved outlook for demand and room rates.<\/p>\n","protected":false},"author":2,"featured_media":4427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[95,101,113,102],"class_list":["post-4429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-annordia","tag-hotel-market-report","tag-hotel-report","tag-market-report"],"_links":{"self":[{"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/posts\/4429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/comments?post=4429"}],"version-history":[{"count":9,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/posts\/4429\/revisions"}],"predecessor-version":[{"id":4438,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/posts\/4429\/revisions\/4438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/media\/4427"}],"wp:attachment":[{"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/media?parent=4429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/categories?post=4429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/annordia.com\/en\/wp-json\/wp\/v2\/tags?post=4429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The report is in Swedish, please download here:
Hotellmarknadens Konjunkturbarometer februari 2026.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"