The hotel market in Sweden had a great development in June compared with the same month last year. The number of rooms sold increased by 7.1 percent, while ADR increased by 4.9 percent and the occupancy rate increased by 2.7 percentage points. This led to a 9.6-percent increase in RevPAR.

The key indicators in Gothenburg improved significantly in June 2025 compared with the same month last year. There were no concerts at Ullevi last summer, while this summer started off with three sold-out Håkan Hellström concerts in June. The number of rooms sold increased by 9 percent, while ADR increased by almost 19 percent. This resulted in a 24-percent increase in RevPAR. 

Malmö and its neighbor Lund saw their occupancy rate increase by 10 percentage points, and Stockholm saw positive developments across all main key indicators. Most of the 25 largest hotel municipalities in Sweden had no negative developments at all in their key indicators in June 2025 compared with the same month last year.

The Swedish Krona lost some of its value against the euro over the summer, while it strengthened even further against the US dollar. Inflation in Sweden rose unexpectedly to 2.8 percent in June and continued to increase slightly to 3 percent in July, which is high above Riksbanken’s target of 2 percent.

• The unemployment rate is steady around 8.7 percent – see unemployment rate on page 2.

• ADR increased by 13 percent, while the occupancy rate increased by just 0.4 percentage points in Norway in June 2025 compared with June 2024 – see key indicators for the Nordics on page 7.

• The number of rooms sold in Finland and Helsinki increased by 3.4 and 6.2 percent, respectively – see key indicators for the Nordics on page 7.

Please download the market report here:
Hotel Market Update Aug/25.pdf