This month’s statistics reveal a persistent strain on the hotel market aligning with a lingering pessimism for future demand. During the past month, the unemployment rate reached the highest value in 11 months, the confidence indicator for businesses continued to decline and the expectations for future demand amongst hotel companies remain at a negative level.

Currently, only 5 percent of the surveyed companies expect an increased demand coming 3 months while almost 45 percent expect a decline. Nevertheless, amid the negative outlook, there are a few positive developments. The confidence indicator for households increased and the value of the Swedish Krona has strengthened against both the Euro and the US Dollar.

Please download the market report here:
Hotel Market Update Annordia Dec/23.pdf