A significant increase in the number of rooms sold and RevPAR in Stockholm in October compared to the same month last year.

The key indicators, such as the number of rooms sold, occupancy rate, and RevPAR increased by 1-2 percent, while ADR remained the same in Sweden in October compared to the same month in 2023.

Stockholm experienced a positive development with a 5.6-percent increase in the number of rooms sold and a 4.6-percent increase in RevPAR. Gothenburg and Malmö showed neutral or negative development in their key indicators, with a notable decline of almost 4 percent in RevPAR.

The unemployment rate in Sweden continued to rise slightly, while the Swedish Krona became even weaker compared to the Euro and the US dollar. The confidence indicators for both the households and the business sector continued their positive trend and are now close to the normal level.

The key indicators in the hotel market in Finland, Denmark, and Norway improved significantly in October 2024 compared to the same month last year. In Helsinki, the number of rooms sold increased by 14.5 percent which led to a 15-percent increase in RevPAR. Norway, and Oslo in particular, also saw double-digit increases in RevPAR with equal increases in ADR and the number of rooms sold.

• The value of the Swedish Krona continued to decrease relative to both the Euro and the US Dollar – see exchange rates on page 2.
• The unemployment rate increased for the 22nd consecutive month and reached 8.5 percent in October – see unemployment rate on page 2.
• The households´ view on their own economy is more positive than usual.
• Most Swedish hotel companies surveyed anticipate an unchanged future demand for their services.

Please download the market report here:
Hotel Market Update Annordia Dec/24.pdf