In October 2025, Sweden’s hotel market showed strong growth compared with October 2024. The number of rooms sold increased by 5.6 percent and the ADR increased by 2.7 percent, which resulted in a 6.4-percent increase in RevPAR.
The positive development was mainly driven by Stockholm and Gothenburg where the number of rooms sold increased by 10.0 and 11.5 percent respectively. This led to an increase in occupancy rate from 72.6 to 77.9 percent in Stockholm and from 69.5 to 75.7 percent in Gothenburg. Combined with a slight increase in ADR, RevPAR increased by 10.3 percent in Stockholm and 11.2 percent in Gothenburg. Stockholm Arlanda Airport and Göteborg Landvetter Airport had approximately 9 and 6 percent more arriving passengers in October 2025 compared with October 2024.
The Consumer Price Index with Fixed interest rates fell from 3.1 to 2.3 percent in November, which was more than expected. Riksbanken’s inflation target is 2.0 percent.
The hotel market in Norway continued its positive trend in 2025 and saw a 6.7-percent increase in RevPAR in October 2025 compared with the same month last year. The increase was driven by an increase in ADR. The same trend was seen in Oslo where RevPAR increased by 6.2 percent. The number of rooms sold in Denmark increased by 5.7 percent, and in Copenhagen the occupancy rate increased from 75 percent in October 2024 to 79 percent in October 2025.
• The Swedish krona weakened slightly against the US dollar, while it remained unchanged against the euro – see exchange rates on page 2.
• The unemployment rate remains high and reached 9 percent in October
– see unemployment rate on page 2.
Please download the market report here:
Hotel Market Update Annordia Dec/25.pdf