Please download the market report here:
Hotel Market Update Annordia Jun/26.pdf
Key Market Takeaways
Swedish Hotel Market
The hotel market in Sweden showed positive development in April 2026. The number
of rooms sold increased by 4.3 percent compared with the same month last year and the occupancy rate went from 50.8 percent to 52.3 percent. Combined with an increase in ADR of 6.4 percent, RevPAR increased by 9.4 percent and reached 620 kronor.
Largest Hotel Municipalities
The growth across Sweden was driven by increased demand and ADR in Gothenburg and Stockholm, along with surrounding municipalities such as Solna, Sigtuna, and Nacka. All these municipalities recorded double-digit increases in RevPAR compared with April 2025, where Nacka stood out with an increase of 47.9 percent. ADR increased by 10.8 percent in Stockholm and Sigtuna, 11.7 percent in Solna, and 27.1 percent in Nacka. Gothenburg saw a more modest 3.5-percent increase in ADR.
Macroeconomic Factors
The unemployment rate in Sweden continues to decrease but remains high from a historical perspective. The value of the Swedish krona relative to the dollar is fluctuating after having increased throughout 2025. The inflation rate according to the CPIF (Consumer Price Index with fixed interest rates) rose from 0.8 in April to 1.5 percent in May, with higher fuel prices being the main contributor.
Nordics
Demand and ADR in Norway increased by 6.5 and 4.7 percent respectively in April 2026 compared with the same month last year. This led to a 7.9-percent increase in RevPAR. A similar trend was seen in Oslo. The occupancy rate in Denmark was unchanged at 58 percent, while it increased from 72 to 73 percent in Copenhagen.