The key indicators in Sweden had mixed developments in January 2025 compared to the same month last year. The number of rooms sold increased by 0.4 percent, the occupancy rate decreased by 1.3 percentage points and the ADR increased by 1.9 percent.

A decrease of more than 3 percentage points in occupancy rate i Stockholm and a modest increase in ADR resulted in a decrease in RevPAR of 4.7 percent. In Gothenburg, the number of rooms sold increased by more than 12 percent, while the occupancy rate increased from 50 to 51 percent. 18 of the 25 largest hotel municipalities in Sweden saw a decline in occupancy rate in January compared to the same month in 2024. 

Inflation in Sweden in February continued to increase and remains above Riksbanken’s target of 2 percent, while the Swedish Krona strengthened against both the US dollar and the euro. The unemployment rate also remained relatively high and has reached the same level as during the pandemic in 2020.

The other Nordic countries and capitals saw positive trends in the number of rooms sold and occupancy rate in January compared to the same month last year. RevPAR increased by 12 percent in Norway and almost 20 percent in Oslo, driven by increases in both occupancy rate and ADR. 

• The value of the Swedish Krona increased relative to the US dollar
– see exchange rates on page 2.

• The unemployment rate continued to increase and reached 9.0 percent in February
– see unemployment rate on page 2.

• CPIF increased even more and reached 2.9 percent in February
– see inflation rates on page 2.

Please download the market report here:
Hotel Market Update Mar/25.pdf