Please download the market report here:
Hotel Market Update Mar/26.pdf
Key Market Takeaways
Swedish Hotel Market
January is typically the weakest month for the Swedish hotel market, with both occupancy rates and ADR at relatively low levels. Most key indicators in Sweden in January 2026 were strong compared with the same month in 2025. The number of rooms sold increased by 4.0 percent and the occupancy rate increased from 42.6 to 44.7 percent. The ADR decreased slightly, but the higher occupancy rate resulted in a 4.2-percent increase in RevPAR.
Largest Hotel Municipalities
Gothenburg saw a 9.6-percent increase in the number of rooms sold in January 2026 compared with January 2025, which increased the occupancy rate from 50.8 to 56.5 percent. An unchanged ADR led to an 11.0-percent increase in RevPAR. In Stockholm, demand increased slightly, while ADR saw a small decline, which left RevPAR almost unchanged. The same trend was seen in Malmö as in Stockholm. RevPAR increased by 74.4 percent in Södertälje in January 2026 compared with the same month in 2025, driven by an increase in occupancy rate from 37 to nearly 60 percent. Part of the exceptional growth can be attributed to the opening of The Dock Hotel (183 rooms) in November 2025.
Macroeconomic Factors
The Swedish krona strengthened relative to the US dollar and the euro, which continues the positive trend from 2025. The inflation with fixed interest rates was 1.7 percent in February, down from 2.0 percent in January and below 2.0 percent for the first time since December 2024. Riksbanken’s long-term inflation target is 2.0 percent.
Nordics
Denmark saw an increase in demand for hotel rooms leading to an increase in occupancy rate from 42 percent in January 2025 to 44 percent in January 2026. Copenhagen saw a similar development. RevPAR increased by over 5 percent in both Oslo and Helsinki in January 2026 compared with the same month in 2025.