Please download the market report here:
Hotel Market Update Apr/26.pdf
Key Market Takeaways
Swedish Hotel Market
The demand for hotel rooms increased slightly in Sweden in February 2026 compared
with the same month in 2025. However, the occupancy rate remained unchanged at almost 51 percent. On the other hand, there was a significant increase in ADR (+6.7 percent), which resulted in a 6.8-percent increase in RevPAR.
Largest Hotel Municipalities
The increase in ADR in Sweden as a whole was primarily driven by Stockholm and its surrounding municipalities, including Sigtuna and Solna, as well as Malmö. In Stockholm, ADR increased by 6.0 percent while the occupancy rate rose from 56.4 to 59.5 percent following an 8.2-percent increase in the number of rooms sold. Together, this resulted in an 11.8-percent increase in RevPAR.
The surrounding municipalities also recorded notable ADR growth, with increases of 9.9 percent in Sigtuna and 11.9 percent in Solna. Malmö showed strong performance as well, with ADR increasing by 27.0 percent and RevPAR by 24.9 percent. In comparison, Gothenburg recorded a RevPAR increase of 9.8 percent, which is still high, although not exceptional like the growth in Malmö.
Macroeconomic Factors
The Swedish krona weakened relative to the US dollar and the euro, after a strong positive trend during most of 2025. The inflation with fixed interest rates was 1.6 percent in March, down from 1.7 percent in February, and below Riksbanken’s long-term inflation target of 2.0 percent.
Nordics
The number of rooms sold in Denmark increased by 5.0 percent in February 2026 compared with the same month in 2025. However, as the number of available rooms increased by the same percentage, the occupancy rate remained unchanged at 47.0 percent. ADR rose by 9.2 percent in Finland and 5.2 percent in Norway.