The hotel market statistics for Sweden in March 2024 demonstrate mixed developments across several key metrics. Notably, the number of sold rooms decreased in March by 5.5 percent compared to the same month last year. In 17 out of the 25 largest hotel regions in Sweden, there were fewer sold rooms compared to the same month last year, with Södertälje experiencing the biggest decrease by 20.0 percent.

The difference in sold rooms can be attributed to Easter occurring mostly in March this year, whereas last year it was in April. The ADR increased by 1.4 percent, and while the number of available rooms increased slightly by 0.2 percent, the occupancy rate decreased by 5.7 percent from the same month last year. RevPAR also decreased by 4.3 percent compared to last year.  

Furthermore, the hotel market in the Nordic countries experienced similar development with negative trends across several key metrics, except for Denmark, which showed positive trends in number of sold rooms and occupancy rate.

Please download the market report here:
Hotel Market Update Annordia May/24.pdf