In September 2025, Sweden’s hotel market showed exceptionally strong growth compared with September 2024. The number of rooms sold increased by 6.0 percent and the ADR increased by 16.2 percent, which resulted in a 20.5-percent increase in RevPAR.

The positive development was mainly driven by Gothenburg that saw a 15.5-percent increase in the number of rooms sold and an 8.8-percent increase in ADR, which resulted in a 23.4-percent increase in RevPAR. The reason for the exceptional growth is partly that Gothenburg hosted an international higher education conference (EAIE) with more than 7,000 participants over four days. Similar growth was seen in the neighboring municipality of Mölndal.

The business confidence indicator is above its historical average for the first time since 2022, while the household confidence indicator is approaching its historical average after a dip earlier in 2025. This signals more positive expectations for the economy.

The hotel market in Norway continued its positive trend in 2025 and saw a 8.2-percent increase in RevPAR in September 2025 compared with the same month last year. The increase was driven by an increase in ADR. The same trend was seen in Oslo where RevPAR increased by 11.2 percent. The number of rooms sold in Denmark increased by 6.8 percent and in Copenhagen the occupancy rate increased from 83 percent in September 2024 to 87 percent in September 2025.

• The unemployment rate is steady at around 8.7 percent – see unemployment rate on page 2.

• The Consumer Price Index with Fixed interest rates remains relatively high
– see inflation rates on page 2.

Please download the market report here:
Hotel Market Update Annordia Nov/25.pdf