In August 2025, Sweden’s hotel market showed strong growth compared with August 2024. The number of rooms sold increased by 4.3 percent and the ADR increased by 3.9 percent, which resulted in a 5.8-percent increase in RevPAR. 

The positive development was mainly driven by Stockholm that saw a 6.3-percent increase in the number of rooms sold and a 7.2-percent increase in ADR, which resulted in a 10.1-percent increase in RevPAR. Furthermore, the number of rooms sold increased by 11.1 percent in Malmö, which led to an increase in occupancy rate from 78.6 percent in August 2024 to 82.9 percent in August 2025. Among the smaller municipalities, Sigtuna, which includes Stockholm Arlanda Airport, saw higher occupancy rate and higher ADR, resulting in an 18.9-percent increase in RevPAR. The number of passengers passing through the airport increased by 8.2 percent in August 2025 compared with the same month last year.

The business confidence indicator remains at its historical average, while the household confidence indicator is approaching the historical average after a dip earlier in 2025. This signals more positive expectations for the economy.

The hotel market in Norway continued its positive trend in 2025 and saw a 7.3-percent increase in RevPAR in August 2025 compared with the same month last year. The increase was driven by an increase in ADR. The same trend was seen in Oslo where RevPAR increased by 15.5 percent. The number of rooms sold in Finland increased by 3.8 percent and in Helsinki the occupancy rate increased from 73.7 percent in August 2024 to 80.3 percent in August 2025.

• The unemployment rate is steady at around 8.7 percent – see unemployment rate on page 2.

• The Swedish krona continues to strengthen relative to the US dollar and the euro – see exchange rates on page 2.

Please download the market report here:
HotelMarket Update Annordia Oct/25.pdf