The hotel market statistics for Sweden in July 2024 were practically identical to July 2023 for the main key metrics. The number of rooms sold increased by almost 2 percent while occupancy rate, ADR and RevPAR remained the same.             

However, we saw larger variations among the 25 largest hotel municipalities in Sweden. Gothenburg for example saw a 2.1 percent increase in the number of rooms sold despite the fact that there were no concerts at Ullevi, compared to in July 2023 when Coldplay had four concerts with 67 000 spectators each and most hotels were fully booked for a week. The consequences of the lack of concerts were instead that the ADR decreased by 20.4 percent which led to a decrease in RevPAR by 21.4 percent. 

Stockholm and neighboring municipality Solna saw single-digit increases in the number of rooms sold and occupancy rate and larger increases in ADR and RevPAR. Solna in particular saw a 32 percent increase in ADR and a 40 percent increase in RevPAR compared to July 2023. 

Furthermore, none of the Nordic countries and capitals saw a decrease in any of the main key metrics compared to July 2023, nor were there any significant increases. 

Please download the market report here:
Hotel Market Update Annordia Sep/24.pdf