The hotel market in Sweden improved in July 2025 compared with the same month in 2024. The number of rooms sold increased by 3.4 percent and the ADR increased by 2.2 percent, which resulted in a 3.2-percent increase in RevPAR.

Among the three largest cities, Malmö stood out with a 7.6-percent increase in the number of rooms sold and a 16.9-percent increase in ADR. As a result, RevPAR increased by almost 20 percent. The occupancy rate in Gothenburg increased from 85 percent in July last year to 88 percent in July this year, which combined with a 6.3-percent increase in ADR resulted in a 10.1-percent increase in RevPAR. Stockholm saw increased demand but lower ADR compared with July last year.

The hotel market in Norway continued its positive trend in 2025 and saw a 10.2-percent increase in RevPAR in July 2025 compared with the same month last year. The increase was equally driven by the occupancy rate and the ADR. The same trend was seen in Oslo where RevPAR increased by 18.9 percent. Helsinki on the other hand saw increased demand but significantly lower ADR compared with last year. The reason for the 21-percent decrease in ADR is that Coldplay had four concerts in Helsinki at the end of July 2024, which inflated the room rates during that week.

• The unemployment rate is steady around 8.7 percent – see unemployment rate on page 2.

• The inflation with fixed interest rates increased more than expected and reached 3.2 percent in August – see inflation rates on page 2.

Please download the market report here:
Hotel Market Update Annordia Sep/25.pdf