Hotel key indicators remain strong despite a weakening outlook.
Hotel companies’ expectations for future demand for hotel rooms continued to decline slightly during the second quarter, although they remain positive. The same trend could be seen in the service sector. Expectations for room rates also dropped sharply among hotel companies, albeit from a very high level following an extended period of rate increases. However, 60 percent of the companies expect room rates to remain unchanged going forward.

The reason for the weaker outlook and the negative view of current profitability is that the economic downturn has been more prolonged than anticipated, which increases uncertainty in both the hotel industry and the service sector. Staff shortages, however, remain low, and neither hotel companies nor the service sector expect any major changes in their number of employees going forward.

The most common hotel key indicators in Sweden were generally higher in the second quarter of 2025 compared with the second quarter of 2024. ADR and total hotel accommodation revenue increased by 1.9 and 5.2 percent, respectively, while the number of rooms sold increased by 3.3 percent and the occupancy rate increased by 0.4 percentage points.

The report is in Swedish, please download here:
Hotellmarknadens Konjunkturbarometer augusti 2025.pdf