Annordia led the operator search and selection process and conducted the initial feasibility study for a new hotel in Uppsala on behalf of the property owners Alma Property Partners and Mässing Properties.
Strawberry will operate the hotel under the Clarion brand. The hotel will occupy approximately one-third of the development to be built on the Fålhagen 3:1 property in central Uppsala. It is planned to comprise 210 guest rooms across approximately 10,000 square metres, together with three restaurants and bars, and a gym.
A 900-square-metre rooftop bar and terrace, together with a spa featuring a 19-metre outdoor pool and sun terrace, will create a unique destination in Uppsala.
The hotel was originally expected to open in 2026, but the opening has been postponed indefinitely.